The 6 behavioural change lessons that organisations can draw from addiction treatment
Imagine, you wake up in the morning and the first thing you think of is drinking a bottle of beer. By the end of the day, you look back and figure that you could not concentrate at work, had a fight with your spouse, you finished 24 bottles of beer, and you feel dreadful. This is the reality many people face daily. Approximately 12% of the population in The Netherlands has an addiction; 3% of these people are in treatment for their addiction.*