How do we sustainably build an Agile mindset within our IT department? 

By executing a bottom up approach, adopting gamification and nudging methods which focuses on activation and agile skill development. Thereby changing the context to trigger behavioural and long lasting cultural change

Our customer is a global asset manager that has approximately 600 billion AuM. The IT organization had embarked on an agile journey and has already achieved impressive results in terms of performance, continuity of service and employee motivation. However, they struggled to make the desired shift in terms of culture, behaviour and leadership. 


Improved feedback culture: 

  • 27%  lower threshold to ask and give feedback on behavior
  • 18% improvement in motivation to improve feedback on behaviour

High energy and commitment to make the change: 

  • 2 other business units asked for a similar approach, due to the success and enthusiasm of the ambassadors
  • 80% of the ambassadors signed up to take on a leading role in the second phase of the program (voluntary)
“ This approach made me feel engaged in a different way and made me think about the effect of my own behavior within my organization. ”

Our approach

With the help of an organizational network analysis (ONA) a group of initial ambassadors was selected to pilot the skills that needed to be build and participate in nudge labs. This bottom-up approach consisted of two tracks: 

Soft skill development:

Within the first ‘track’ 5 Agile soft skills were chosen to learn more about based on the core values of the company and with help of the ambassadors. By developing different modules and organizing practical interventions the group explored and effectively practiced with 5 different soft skills: psychological safety, fixed & growth mindset, feedback on behaviourdeep listening & questioning, fostering cross functional collaboration. 

Trigger behavioural change:

Within the second track, the group designed so called nudges and gamification solutions to trigger desired behaviour within the organization. At the end of the so called nudge labs three prototypes of nudges were developed with the help of design thinking, based on identified desired behaviour.

Together we build a brighter future


&samhoud is a leading expert of applying nudging and gamification to realiize sustainable change. By focusing on deep behavioral patterns within individuals and organizations,we make sure that the desired long lasting cultural change.

What challenge is your organisation facing today? Contact us and we will discuss the options together.

Floris de Bruin
LinkedIn +31 6 13073699