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Customer centricity

In a constantly changing world the two most important capabilities that you can build within your company are customer centricity and agility. That’s it. But as many product and company failures demonstrate – Thomas Cook being one of the most recent – this is easier said than done. &samhoud research & experience reveals the central dilemma that organisations struggle with to build customer centricity and provides practical guidelines for building customer centricity and agility. Get inspired.

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