Customer centricity

In a constantly changing world the two most important capabilities that you can build within your company are customer centricity and agility. That’s it. But as many product and company failures demonstrate – Thomas Cook being one of the most recent – this is easier said than done. &samhoud research & experience reveals the central dilemma that organisations struggle with to build customer centricity and provides practical guidelines for building customer centricity and agility. Get inspired.

Please download the full article here.