About us

De aanpak van &samhoud.
Ongewoon. Maar ook ongewoon effectief.

The unusual one.

About us

&samhoud combines in-depth knowledge of business and behaviour. We have been doing this for over 30 years.

From our offices in the Netherlands (Utrecht) and Malaysia (Kuala Lumpur) 120 colleagues work for clients from all over the world from various sectors, such as:

AholdDelhaize, Axiata, Cognita, Ernst & Young, Friesland Campina, ING, Mercedes-Benz, Talanx, Albert Heijn, Amsterdam UMC, APG, DELA, ING, Ministerie van Infrastructuur en Waterstaat, Nederlandse Spoorwegen, Omring, Openbaar Ministerie, RTL Nederland, RIVM, VodafoneZiggo, Wageningen University & Research.

Salem Samhoud – founder:

“There are two deeply rooted values from which I work: genuine love for people, and an enormous passion for my profession.”

Ons verhaal

Our story

Our story started when &samhoud’s founder, Salem Samhoud, was in Soweto – South Africa in 1989. It was during the troubled time of apartheid with many uprisings. In between the rioting groups, he came to an open space where there was a huge billboard with a photo of a group of people of different cultural origins and the text: Together we’ll build a brighter future.

It was a sign of hope and connection. It was then that he knew his higher goal must be: Together we build a brighter future.

Based on this vision &samhoud was founded 3 decades ago. We help organisations to achieve real breakthroughs: realizing business goals, developing vision and strategy, implementing change and changing behaviour. In doing so, we make use of our many years of experience and expertise in the field of organisational change.

We combine this with creativity and innovation. Together with our clients, we co-create the approach that suits their current and desired state. Our focus is consistently on the approach that is best to the strategic challenge that we are going to solve and implement together.

Recognition & awards

We are proud that in recent years we have been named:

  • MT 1000 # 1 strategic consultancy firm in the Netherlands (2019)
  • MT 1000 # 1 organisational consultancy firm in the Netherlands (2018)

our Net Promoter Score of clients = NPS 50

&samhoud business lines

For our clients we regularly work together with our sister companies &ranj and &samhoud creative tech.

&ranj is specialized in serious games and gamification.
&samhoud creative tech creates creative technological solutions.

The synergy between consultancy, gamification and technology provides an unusual addition to our client approach and projects.

Brighter future

Our higher goal is “Together we build a brighter future. We achieve breakthroughs by inspiring and connecting people ”. We live this in the way we work for and with our clients. We help clients to make an impact on societal themes that are aligned with their identity. We help clients with relevant social themes, such as promoting a healthy lifestyle in the Netherlands, helping to enhance the employability of the clients employees, and for our financial services clients, helping them with an approach to prevent money laundering by behavioural insights.

Next to this, with our Brighter Future Agenda we contribute to a Brighter Future for societies by giving people opportunities to develop their talents. In doing so, we make use of the power of connection. More specifically:

1. We support organisations and initiatives aimed at increasing opportunities for underprivileged youth. A recent example of this is our collaboration with the foundation Teach for Malaysia.
2. We create a connection between our colleagues and this group, for example by providing workshops, buddy projects or (free) coaching.

Magic realism

In an organisation you might think that you can see everything clearly: the way of working, the structure, processes, how people interact with each other. However if you look closely, or you look from a different angle, you will see that it is different than you thought. That is what we do in our work. We do not just look at the visible reality, but also at what lies beneath all of it.

We have the question “what is reality?” translated into images. Magically realistic images. Because there can be no magic if there is no sense of reality. Or vice versa. But the power of the contrast is strongest when it is connected. Magical realism gives us that touch of magic in a world that you know.

See more images below in the & samhoud art gallery:

&samhoud 2019 – Creating a Brighter Future

&samhoud 2019 – A Different Approach
&samhoud 2019 – Expect the Impossible
&samhoud 2019 – Endless Exploration
&samhoud 2020 – Seeking Higher Ground
&samhoud 2019 - The Honorable Man
&samhoud 2019 – The Honorable Man
&samhoud 2019 – Infinite Curiosity
&samhoud 2019 – The Most Dangerous Idea
&samhoud 2019 – Below the Surface
Connection
&samhoud 2020 – Connection is not a Word