Sustainability & behavioural change
The sustainability transition might be the most urgent and complex issue of our time. Not only laws and regulations force organizations to make more sustainable choices, but even customers are also increasingly demanding it. But how do you prevent ‘sustainability’ from being nothing more than a set of lofty promises in your yearly report, how do you actually make real impact?
The behavior of leaders and employees is the key to success: they will have to make brave choices, dare to take risks and turn promises into action.
Despite good intentions and nice sustainability plans, we see that companies have difficulty realizing these plans. The complexity is too great, it creates too many dilemmas for the current business model, or the approach is too fragmented.
Besides a good substantive approach with a clear strategy, business case and reporting, energy, support and a shared conviction in the organization and acting accordingly are crucial. Because whether you want to work on sustainability because you want to be compliant or because you want to be a thought leader, everyone will have to go along in order to make a real impact.